Attract The Right People
Tweet The most effective method for attracting people who want your products and services is Search Engine Optimization (SEO).
Convert Visitors
Tweet It’s about unlocking the formula of images, copy, layout, call-to-action, color palette, etc. that successfully encourages visitors to take action upon arrival.
Analyze Visitor Behavior
Tweet We use Google Analytics to establish a baseline for visitor behavior, analyze the impact of changes to the website, and predict future behavior.
Web Marketing and Search Engine Placement
At Aidan Taylor, our people have been creating and executing web marketing and search engine optimization (SEO) plans since 1994. Our efforts transformed the web marketing approach for the Telecom industry, drove business-to-business ecommerce for a Fortune 500 direct marketer to over one billion annually, and have helped many others significantly increase customers and sales leads. Our company's web marketing approach is simple: measure behavior, convert visitors into leads or customers, then build qualified traffic through SEO.
Measure & Analyze
Without the score, it's hard to improve your web marketing. You need us if you can't answer questions like: What percentage of visitors become leads? What percentage of visitors come from search engines? What are the top keywords that deliver traffic? Read more about web marketing.
Convert Visitors
Assuming you have some traffic, first work on converting those visitors to leads or customers. That's the job of your website, and a critical component of web marketing. Once you've established a baseline, test and improve. You should have a minimum of 2 leads per 100 visitors. If you don't, try our website conversion checklist.
Build Qualified Traffic
Once your website is a visitor converting machine, put your focus on building qualified traffic. Today, that's best done through a combination of web marketing activities. The best and most cost effective is to improve Search Engine Rankings through off-page SEO and traditional on-page SEO. Get Started with an SEO Audit.
