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We've been at this for a while! Yet it still seems like yesterday when the coolest thing you could do to a website was make it BLINK!
Since 2004, Aidan Taylor has provided expertise and experience to help businesses increase traffic through search engine optimization (SEO), then converting those visitors into buyers or sales leads. As you build qualified traffic, it is also critical to increase revenue through modest improvements in website conversion. However, we often discover that our client's have simply accepted whatever conversion rate their website delivers. This is exactly where Aidan Taylor adds enormous value beyond traditional SEO. When conversions go up (that is more visitors become buyers or leads), the cost per conversion goes down. If your cost per conversion is lower than your competitor's you can afford to focus on additional strategic keywords, delivering more first page Google results. You've got leverage! This is how we help our clients win.

Aidan Taylor was founded in Phoenix, Arizona by +John-Scott Dixon (Google, LinkedIn Profile) as a strategic Internet marketing company. John-Scott has been working in the commercial Web for as long as it's been available. He was directed by the President of Insight Enterprises, Tim Crown (Google, Wikipedia), to create a Web presence for Insight ($4 billion publicly-held company located in Tempe, Arizona; NASDAQ: NSIT) in mid 1994. On March 21st of 1995, Insight launched Insight.com (well, technically InsightD.com - Insight had to negotiate a $10,000 purchase of Insight.com from a group of professors in the Northwest!). Insight.com did $50,000 in online sales its first month. A couple of years later, it became the namesake of a top-ranked post-collegiate football bowl game (working directly with Mark Cuban (Google, Wikipedia), the first Insight Bowl was simulcast over the Web by Broadcast.com). Insight.com now does over $1 billion in annual online sales.



In 1998, John-Scott was recruited by Sprint PCS, in Kansas City. They were looking for a way to create and execute an Internet marketing plan to turn their website into a sales channel, prior to that it was strictly for customer care. John-Scott was an early pioneer of online sales in the wireless industry. The changes made at Sprint PCS were quickly followed by AT&T and other major carriers. Within a year, John-Scott was given responsibility to collectively manage all websites across Sprint (seven major business units). The goal was to improve "Clarity" by bringing these disparate sites into a single customer experience. John-Scott and his team accomplished this within a few months, winning a few awards for Sprint along the way.

In 2000, Insight asked him to return as Senior Vice President of Marketing and Ecommerce for the subsidiary, Direct Alliance (also located in Metro Phoenix, but specifically Tempe, Arizona). It's mission was to provide a turn-key business model for companies competing with Dell. Clients included IBM, Xerox, Toshiba, etc. Within a year, Insight asked him to take the SVP of Marketing and Ecommerce at Insight. During his tenure, the Web team significantly increased online sales through the implementation of a user guided navigation system to help customers quickly find the right product out of the over 300,000 products offered.

In 2004, John-Scott left Insight to pursue a lifelong ambition as an entrepreneur, starting a strategic Internet marketing agency – Aidan Taylor.