SEO Positioning More Important Than Ever

Google now has over a billion people searching every month, but the number of websites actually being visited is shrinking. We believe this is because not only are the search engines getting better at delivering quality results, people are also becoming more sophisticated in their ability to detect the good from the garbage. With that said, it's never been more important to optimize your website for the search engines.

SEO is the process of positioning your website to rank highly on search results pages for your most relevant keywords. SEO has the best long-term return on investment because once your site ranks well for important keywords you do not pay for each additional visitor to your site. This doesn’t, however, mean SEO is free. For most competitive keywords, there are a number of ongoing actions you must take to achieve good rankings and maintain them over time.

The components of SEO are pretty straight forward:

• Add content on your website that includes your target keywords. Continue to add original content as often as possible.
• Get other sites to link to your site, usually blogs (known as blog marketing). Each link to your website counts as a vote. Not all links are equal. It is imperative that you get links from high PageRank websites. So, quality over quantity.
• Make sure your title tags are engaging - even if you're ranked #1 for a particular term, if the description on Google doesn't make sense to your prospects, you won't get your hard won share of the visitors.

While the tactics are simple, execution is often difficult due to inconsistency. If you don’t keep up with it, you’ll never see the results you want. Aidan Taylor has teams of writers and link builders who have the expertise and discipline to maintain your SEO effort day after day, month after month.

Why Aidan Taylor's SEO Consultant Service Works

• All SEO engagements start with selecting keywords. Our SEO consultants have refined our keyword selection process so that we can find keywords for your business that are relevant, yet not impossible to rank on.
• Each month, our US-based writers will write articles that contain your targeted keywords and then submit your articles to sites across the web. Our article distribution process will also submit the content to RSS aggregators, social bookmarking sites and other user generated content hubs. Each of these return links count as a vote for your website. A vote that gets Google's attention!