Once we have your first set of strategic keywords, the process begins to increase the rank for each. To do that, we use a combination of traditional on-page SEO, off-page SEO and website performance improvement. The chart below represents a simplified flow of our SEO rank process. If you only take away one thing from this, we hope it’s that while 62% of people will click a first page result, real traffic doesn’t occur until you reach a Top 5 rank. And, the vast majority of traffic goes to the keyword in the #1 position. That’s our ultimate goal!
If you’re interested in the distribution of traffic for a particular keyword, we built a quick and dirty spreadsheet to help you estimate traffic based on your SEO ranking.