Not all keywords are equal, and those with great potential should be given every opportunity to shine!

One of the most important things we can pay attention to is the ability of your high-ranking keywords to deliver traffic. The first step is to get as many targeted keywords ranked on the first page of Google as possible (with the Top 5 being the ultimate goal). However, just because a keyword with great traffic potential reaches page one, it doesn't always result in traffic. Sometimes, we have to adjust the landing page for a particular keyword to increase traffic flow.

It's like Cinderella! First, we have to get her to the Ball, but if she's dressed in rags with dirt on her face, she's not likely to get asked to dance by the Prince. She has to be dressed, cleaned up and looking good to attract his attention.



To carry out this metaphor, getting each keyword on page one is like getting them to the Ball. Having compelling Title and META Description Tags (optional pieces of HTML code) for each landing page is like getting your keywords cleaned up and dressed for the Ball. Those tags are what Google shows to people searching for your keywords. They make up the Google "Result" - like creating an advertisement for your keyword. Each qualified prospect is a Prince. When they click through, it's like asking your keyword to dance. And, we want lots of dancing.

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